KUALA LUMPUR, Oct 6: foodpanda Malaysia and AEON CO. (M) BHD announced a strategic partnership recently to expand the value offered to customers in Malaysia.
With this partnership, foodpanda users can shop close to 13,000 items from 30 stores, comprising
8 AEON MaxValu, 10 AEON Wellness and 12 Daiso outlets on the app, at the same affordable
in-store prices, with goods delivered within 30 minutes to their doorsteps, foodpanda said in a recent press statement.
AEON is set to continue expanding its presence on the foodpanda app to serve more customers online, with plans to expand the remaining AEON Wellness and Daiso stores. This will enlarge AEON’s q-commerce footprint while facilitating a seamless ordering experience and providing doorstep deliveries to users.
This comes against the backdrop of rising online shopping in Malaysia. With a mobilebroadband penetration rate of 132%1 and a 10.4%2 year-on-year growth of e-commerce receipts recorded in Q1 of 2023, online shopping has become an indispensable aspect of Malaysian lives.
The desire to save time and bypass the hassles of commuting, parking, and enduring long queues at the check-out counters proves that online shopping is here to stay, the statement said.
AEON, which made its debut on foodpanda in April this year, saw its revenue grow by more
than five times at the close of August.
“The collaboration with Malaysia’s most iconic retail stores on foodpanda signifies a major
milestone in our pursuit to deliver a holistic on-demand shopping experience for our customers,” said Raphael Zennou, Vice President of Quick-Commerce at foodpanda.
“As Asia’s q-commerce pioneer, the partnership is a natural extension of foodpanda’s existing
grocery offerings. Customers can access a wide range of products at their fingertips through
foodpanda shops, with almost 7,000 other outlets and a total of 4.7 million types of inventory
for fast deliveries of household necessities.”
With this, Malaysians can now enjoy flexible grocery shopping with foodpanda. Customers
can also pre-order, choose their delivery time, and get personalised recommendations based
on their preferences.
–WE