By Ravindran Raman Kutty
During my two-week project in Suva, working with the Fijian government, I discovered that the word “bula” has the power to unlock hearts and minds.
“Bula” is more than just a traditional Fijian greeting; it means “hello” or “welcome,” and embodies the warmth and hospitality for which the Fijian people are renowned.
Fijians frequently greet each other with “bula,” whether meeting someone new or entering a gathering. This simple word leaves a lasting impression, resonating deeply with visitors and showcasing the spirit of connection that defines Fijian culture.
It is often accompanied by smiles, hugs, or handshakes, creating an immediate bond in the tropical island paradise. When spoken, “bula” signifies life, happiness, and good wishes, inviting others to share in the joy of the moment.
Reflecting on this, I see how “bula” can inspire Malaysia to embrace “Salam” in daily interactions, enriching our cultural tapestry and enhancing tourism. Imagine walking through the bustling markets of Kuala Lumpur or the serene landscapes of Langkawi, greeted at every turn by an enthusiastic “Salam.”
In Arabic, “Salam” means “peace,” and it carries profound significance in Malaysia’s diverse cultural context, where various ethnicities and religions coexist harmoniously.
By integrating “Salam” into everyday greetings, Malaysians can foster unity and goodwill, both among themselves and with tourists.
The Power of Greetings
Greetings are the first step in building relationships. A simple “Salam” can break down barriers and create connections that transcend language and culture. Tourists often remember the warmth and friendliness of the people just as much as they do the stunning landscapes and rich history of a country.
By adopting “Salam” as a common greeting, Malaysia can enhance its reputation as a friendly and hospitable nation, encouraging visitors to return and share their experiences.
Creating a Culture of Kindness
Embracing “Salam” can cultivate a culture of kindness and respect across Malaysia. Imagine a society where every interaction begins with a heartfelt “Salam”—at coffee shops, offices, or community events. Such practices would foster a greater sense of belonging and encourage more meaningful engagement among people.
In a multicultural context, this unified greeting can serve as a bridge, reminding everyone of the common values that bind us together: mutual respect and compassion. With Malaysians comprising Malays, Chinese, Indians, Dayaks, Ibans, Kadazans, and other indigenous peoples, “Salam” can resonate deeply across diverse backgrounds.
Just as “bula” captures the essence of Fijian culture, Malaysians have the opportunity to enrich their identity through “Salam.” By weaving this greeting into the fabric of daily life, we can cultivate a spirit of hospitality that resonates with both locals and visitors alike.
May the echoes of “Salam” reflect our multi-ethnic and multi-cultural Malaysia that greets the world with open arms.
Salam to you!
WE