ABU DHABI, Nov 16: News and media industries are currently at a critical tipping point to embark onto the Artificial Intelligence (AI) bandwagon to create added value to their practices.
Professor of Digital Creativity at Faculty of Management in Bayes Business School, London, Prof Neil Maiden said in journalism, AI would likely enhance the journalists’ creative thinking on the discoveries of unusual angles and stories.
“Although news organisations have been experimenting with simple use cases like headline generations or contents, it is important to generate tools and create value to improve the quality of journalism industry as a whole,” he said during the panelist discussion at the Global Media Congress 2023 at Abu Dhabi National Exhibition Centre (ADNEC) here, on Wednesday.
On the same note, Digital Strategy and Innovation Director at Intentional Future Jessica Groopman said AI offered the opportunity for us to look into the mirror and see the ways in how things could be enhanced.
“It is representation within databases. It’s about us and our human choices and our constructs. What we choose to invest AI in is a demonstration of our values, of our investment priorities, our economic engines and initiatives.
“AI also offers to discern what are the kind of value propositions of this technology that we’re creating, how are we balancing them around the values that we have as individuals, as a collective,” she added.
Besides that, Groopman said the AI technology is not only about the perception and analysis, but also fundamental for enabling creation and creativity in every aspect of life.
She further explained that AI has been around for many decades with a series of techniques and tools that have been constantly changing, but its consistency is always about mimicking cognitive functions and outputs.
“AI historically has fallen into two different buckets. One of the main part is text and translation such as text-to-speech and all ways of reading text, while the second one is about perception and sensory such as facial recognition, self driving cars.
“(But) the third area is around pattern recognition or analysis. This generative AI is the latest class and advancement in the technology and the tooling underneath the AI umbrella is 1/4 bucket and that is around creation.
“This new tools are enabling creation of media, grace and of ideas, creation of all sorts of different designs across industries from manufacturing and product design to pharmaceuticals and drug design,” she added.
The second-edition of Global Media Congress this year, gathered various media personnel, companies, brands and students from 172 countries, offered opportunities to media personnel and stakeholders to highlight issues that is beneficial in the field of media industry.
The agenda during the three-day event starting Tuesday, includes conferences on themes namely sustainability; innovation and technology in media; youth, education and future of media, media roundtables and workshops.
— BERNAMA